Hmm, the document says:
The payload is: 1 toggle bit, 1 escape bit, 2 bits for channel switch, 1 bit for address, 3 bits for mode and 4 bits for various data depending on mode.
so you should probably act on that. Or what do you mean by "this short IR code sequence"?
See this thread
[Link: hifi-remote.com] where I show how to use IrScrutinizer to compute the Pronto Hex for particular values of the parameters.