| Post 17 made on Sunday February 10, 2019 at 22:12 |
Ernie Gilman Yes, That Ernie! |
Joined:
Posts: | December 2001
30,104 |
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The simple cure for people getting upset about our profit is to point out that, in general, furniture sells at two times its cost.
When a furniture store "slashes" its prices by 30%, it's making about what we hope to make on product.
We could go into markup versus margin, but I don't know if that would help customers understand things any more clearly.
Or maybe there's just "the profit on these items is what keeps my doors open. As long as I know your system, I'm the least expensive installer you'll run into because I won't have to spend time figuring out what's there. I won't be here to do that without profit."
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A good answer is easier with a clear question giving the make and model of everything.
"The biggest problem in communication is the illusion that it has taken place." -- G. “Bernie” Shaw |
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