I don’t see this as getting more out of each customer. It’s netflix trying to stop people from not paying their share. I’ve got a cousin that’s 30 and she and her husband share accounts with all their friends. One person pays for HBO, one pays for Netflix, etc. You have 7 or 8 couples all sharing the same accounts. If all the streams are being used, then you wait.
Civil War reenactment is LARPing for people with no imagination.