I have a client that only drives landrovers. That’s what she likes. She gets a new one about every other year, maybe sooner. One time my boss said to her, “next time you go to trade landrovers, I’d be interested in buying it”. She looked at him and a politely and seriously as she could, replied, “oh, you don’t want a Landrover that’s out of warranty”. She wouldn’t even entertain the idea even though it would probably get her more money for the vehicle, because she wouldn’t sell a used landrover to someone she knew.

It’s frustrating that for some products our clients just accept they fail. For example this client wouldn’t dare drive a Landcruiser that would probably never give her a problem.