I don't want a commercial for Control4 on TV. It's not a product that 95% of the population can afford. I don't want to get phone calls and emails from guys who are looking to price shop in comparison to Ring and Nest and Sonos.
Most people in the same income range as me think my $400 Soundcast Outcast Jr is extravagant when I bring it to a BBQ. They also think the Sonos Playbar is really expensive high-end audio. They can't wrap their heads around $500 for a universal remote.
You don't see commercials on TV for Control4 for the same reason you don't see commercials on TV for Wolf, Ferrari, LVMH brands, etc.
Ever see a commercial for Rolex, Mercedes, Breitling, Bentley? They exist and are played all the time... A Breitling watch may cost as much or more as the entire Control4 system installed. You get the point....You'll typically see these commercials during The Masters, Financial Channels, etc...