If you're worried about privacy, remember that Sonos routes all music services through their servers - they have done so for a while now. The question is, does the Beam / Sonos One load all conversations through Alexa to the Sonos servers BEFORE they send it to Amazon's servers? Or are they saying that they're happy to ignore this important market data?
The privacy ship sailed a long time ago people.
This industry is not getting cheaper and cheaper, we're simply convincing ourselves that we have to push the cheapest option to customers. #makesonosgreatagain