If you are doing a real dealer program and catering to dealers, you would never undercut them, or direct market your client’s by mining their email addresses.

Since they have marketing our clients as one of their primary sales focus, they have to do this dog and pony show, talking up their dealer focus, respect the rack, bla bla bla. They use our terms but redefine them.

It’s the pretend part that irks me the most. It’s like telling us that we are her only boyfriend, while the other boyfriend is on the cell phone and they’re planning their next date.