I just got done reading about the new SONOS AMP. I thought this was a nice upgrade to the decade+ old AMP till they got to the part about it being $100 more! WTF!

My guess is SONOS wants to stay relevant by charging more money than everyone else for things. Similar to the B&O and other boutique brand strategy.
I like SONOS and all but screw this.

My customers tend to be into more value. And myself as well to an extent. And with the disturbing knowledge of not only SONOS trying to take away sales but installation now as well, I am certainly pushing much harder towards HEOS or Bluesound.

I love the new CI friendly campaign they are gushing over now. Just remember as they are feeding you that sweet carrot, to look in the other hand at the big stick!!!