Here in Australia, the cream cheese spread is always next to the other stuff you spread on toast like yummy Vegemite or peanut butter.
The firmer refrigerated stuff for making cheesecakes and such is in the dips section usually next to the solid cheeses. I'd suggest that it's in the cooking dough section might have something to do with the cheesecake thing.
I guarantee I'll tell you the truth and I guarantee I'll tell you what you need to know but I can't guarantee that I'll be telling you anything you want to hear.
