On July 27, 2018 at 21:10, Stryker said...
I think it depends on your market. I Havnt had a single billionaire client ever even mentioning looking for a custom av company online. Perhaps a client rep or assistant might. But if they are good they are more clued in than that. Even in the regular millionaire market it’s usually a referral while playing golf versus an internet search. I would think in the sub millionaire level then the internet search would be a key way of finding someone.
I think a nice website is always a good idea and definitely worth the investment. Referral business or not. It just simply is part of a professional business. Like insurance. You should have it
I’m currently working with a billionaire client and his assistant found my website. I proved my self on a small “fix” that took other guys 8 trips and couldn’t get it right. Between two properties he’s doing back to back could pay for the site 100x over. Every call he makes is to add more.
It does depend on your market. I agree a lot of it is referrals but I’m finding more and more people are researching their referrals. If your in a competitive market you have no choice but to set your self apart.
