Something seems terribly wrong here. They've lost $120 million over the last three years, right?
That says to me that someone has artificially supported them. Someone wanted really badly for them to be the go-to product. Any competitors who were not prepared to lose the same or more money could not compete. In fact, $120 of loss guarantees no real competition.
When we think we have a free market economy, how is this legal?
A good answer is easier with a clear question giving the make and model of everything. "The biggest problem in communication is the illusion that it has taken place." -- G. “Bernie” Shaw