Not feeling good about this one.

TCL Multimedia calls their agreement with Onkyo “exclusive global usage rights” for all markets outside Japan, to use the ONKYO trademark, “subject to certain exceptions.” These rights extend to “develop, manufacture, and sell a variety of AV products.”

The announcement goes on to give examples of the types of products that TCL Multimedia will be creating, including headphones, small speakers, TV speakers, and standalone soundbars. The company also says that it will use its “proprietary artificial intelligence (AI) technology to develop innovative high-end smart AV products that offer added-value to customers.”