Turnt he TV off, run it on something other than news with a ticker. Keep power cycling the TV. Eventually it will go away. If they watch CNBC all day long, then it will be there and never go away. The LG panels will eventually go through a resetting cycle that will reset each pixel in the display. YOu can usually get rid of teh burn by just turning it on and off. Use the TV on something other than the news and it will clear up.