On January 6, 2018 at 12:04, para19 said...
Personally I won't burden my clients with referral or feed/back review forms.
Below is the standard pitch at the end of the job and works for us...
At the conclusion of the project and I am shaking hands with the client...
"Thanks for the opportunity. If you were happy with the work and the service please feel free to pass our name along to anyone you that you may feel can use are services and expertise, our company info is on the rack in the basement."
Make sure you have your company information somewhere easy to find and visible when they are showing off there system to someone.
Get back to referred clients right away, if you don't you run the risk of that person who referred them to you look silly after they pump your tires and his buddy couldn't get a hold of you for 2 weeks. To me that is how you kill referrals.
I take it a step further and advise the client that "we are a small specialized company. The vast majority of our work comes from referrals. If we can help any of your friends or family with a technology need, we would love to have the opportunity."