Mario is a wise, wise man:
On November 14, 2017 at 02:24, Mario said...
It's picture based.
In our industry, if we do our job right, you might notice a keypad or touchscreen, maybe even a flat screen TV, that's about it.
For our industry, I personally don't see a big conversion rate based on pictures.
Same for electricians. What are they going to show -- a pretty chandelier?
An installer told me of a client who complained one day that even though he had been working all day while she was out, the place looked just the same as when she left in the morning... he started to laugh as she talked... suddenly she stopped talking, then realized that one of the goals of the installation was to make it not obvious... the new keypad, the added speakers, and of course anything in the rack; NONE of that was visible.
How do you sell that using pictures? How do you sell how well you conceal changes to the look of the home?
