Dave,
You might see my newer trucks with just our logo now. I honestly just use this now as recognition on a job site (in case we need to move trucks) or just so a client can recognize who's pulling in their driveway. I'm done with the company info, number, website, etc. I was just getting too many people at gas stations like "I just bought this Vizio at Costco, can you hang it for me?" type of stuff, which doesn't fit our firm. Also, driving into the city lettered sucks. No FDR or West Side highway (from Parkway)
Peace-
JT