+2 This is my story exactly. Everything he said is accurate for a one-man shop. If it weren't for a side job I had, I would be just scraping by at the cost of living.

My plumber helped me on a remodel. He charges $100/hr. Be a plumber. Clients don't text him at 9:30 pm because their family is in town and can't figure out how to turn on the shower.

Let me say this, I could be a more aggressive sales person but have chosen to stay busy enough with referral only. I don't want to build a shop of employees I have to feed when times are tough. Bigger companies can become very prosperous but it takes a high visibility location to draw walk-ins. That expense can cripple a startup budget.