I mostly do surround sound in family rooms - as opposed to dedicated theaters - and am trying to assess the significance of Atmos for my installations.
How many view Atmos as a "must have?" in non-dedicated rooms?
How much do you think going from, say, a 5.1 setup to a 5.1.2 or 5.1.4 setup improves the user experience?
If it's not simple, it's not sufficiently advanced.