Based on watching the webinar:

While you need to approach things a little differently, I think that one can be more productive in APEX.

It's easier to move from task to task and there are some options to layout your work space to match your style. It seems to me that there will be less "clicking around" and "drill down".

One little example that was very interesting is the channel icons that can scale and adapt to their background.

It is important to adapt your style to follow their "Workflow" concept.

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Back in the day, ProntoEdit Professional two required a new mindset and many of us needed to restructure our programs, but once you got over that hump, productivity improved dramatically because code was more easily reusable. Details that previously required copy and paste all over the place (and could become a maintenance nightmare), became drag and drop boilerplate. There were, however, some programmers who refused to crossover.