It's all advertising hype, but worth a look, I'd guess, and thank you, Google, if this happens to work. From
[Link: corning.com]. Searching the site for "side illuminating" brings up Fibrance.
This innovative optical fiber was created from a unique glass for maximum flexibility — allowing you to bend, curve and wrap it around almost anything, while maintaining bright, beautiful and uniform light.
Imagine thin strands of light in many colors embedded in new places — from pools and architecture to products and entertainment. The promise is virtually endless.