Will it take some of Sonos market share? Definitely. But I am afraid Apple is going to have to settle for the Silver medal in this competition. Sonos is just so far ahead in so many ways and is now starting to turn their ear towards custom integration (slowly may I add). I see this product, like the last few Apple products, uninspiring.

What makes it so hard to compete with is that Sonos is, in fact, very Apple-esque. It is simple to use, compact and works great. If Apple is going to imitate and try to revolutionize, they should probably go after a sector that needs improvement.