Kind of a tangent thought - Maybe sonos is reposition itself considering the major talks of Apple releasing a Siri speaker next month.

I see two scenarios - if the Siri speaker becomes a competitor to sonos, it makes sense that sonos is cutting back. Maybe sonos hopes that direct dealers will carry them thru with voice control and integrate with sonos via third party control systems(Crestron, c4, rti) and bring in Alexa for voice control.

Scenario two- sonos and Apple have teamed up like never before (again), and plan to have seamless integration with the Siri speaker and the sonos line. Then your Apple Store specialist becomes your rep! 🤣🤣🤣. Please no. HA!