I like the site and model, however have not given much thought to the back end which at a glance seems very complicated.

I agree that a follow up call to discuss things like electrical outlet requirements, or customer supplied gear is much better than trying to incorporate it into the website, however this does add another overhead component to have a semi knowledgeable person on the phone following up on purchases all day.

Curious to see how it goes for them.

All the best!