I couldn't help it.

EDIT:
Maybe they don't know sh*t from Shinola.

They have bicycles, too. They are hand assembled. So are the ones you buy at Toys-R-Us. They even have a profile photo of a bicycle assembly specialist, Alex. At the toy store, it's just about any stockboy. They have some great photographs of products that seem to promise more than they might deliver. This makes me wonder about the turntable. And the $2,500 price tag.

Imagine the complexity of a machine that could assemble bicycles, its cost, and the number of units per minute they'd have to crank out just to pay for the machine. They HAVE to put together bicycles by hand, but they've made it a feature so the unthinking status-seeker may not recognize they're getting ordinary with a spectacular ad story. This is like the "corn-fed beef" story. Farming companies turned away from the natural food of choice for cattle, which is grasses, and worked out how to feed them with corn. Then they trumpet that fact like it's an advantage when it's a deviation from the proper diet.

And maybe it's a flaw of my laptop, but when you open the column along the left, there's no scroll bar to allow you to see all the categories they have there.

Can a tech company that sells watch bands and has a bicycle assembly specialist properly conquer a completely different technology? I wonder.

Try Thorens.