Multiple negatives in a sentence are kind of hard to follow, even when you're the one writing them. Let's take out a pair of negatives. It looks like you're saying "Certain things are optimally implemented by making money, and serious news reporting is one of them."

I think you only meant one of those negatives.

And as a matter of fact, is money has been made, news reporting can definitely be optimally implemented... but serious news reporting won't make money. I think that's what you were trying to say.