As someone else said...it comes with an IR remote. An MX-350 can be setup so that it doesn't need to be pointed at the TV, and it is a dinosaur (that keeps on kicking.)

When I sell automation and integration to clients I tell them they will be able to hand the remote to anyone that walks into their house and within seconds they will be able to use it with some level of competency. That means logical graphics and names, not icons. I don't want to tell a client that the "smiley face" will control their AppleTV.

Honestly, if the buttons were replaceable and customizable I would be willing to sell if for secondary rooms. But without basic customization it just feels cheap to me, not high value.

That is my personal take, not gospel.