I just saw this new product on the URC Facebook page. Does anyone no anything about it?

The statement on facebook implies that it's a consumer product.

OFFICIAL ANNOUNCEMENT: URC introduces MX HomePro™, a new cloud-based system that offers an attractive entry point for many consumers into the world of home automation and control. We’ll offer CEDIA 2016 MX HomePro Product Training on 9/15 and 9/16, and provide hands-on programming demos in URC booth #5128. Stay tuned for continuous coverage of CEDIA this week on URC social




But this PDF I found says it needs to be professionally installed.
[Link: universalremote.com]

I was sort of hoping that URC would try to compete with the Logitech/Roomie products. That would be awesome!

But if I need to pay a guy hundreds of dollars to come out and reprogram my remote for every $100 device I replace or add, then it's not worth it.

Since my entire entertainment system DIY, I don't think any professional would ever come to simply add a remote control system.

~Jay