That is a cool feature.
But what functionality does it achieve that makes using the AppleTV easier. I ask because I recently did a home that I installed 4 AppleTVs (with a bunch of other stuff) and control was with URC MX-780.
I played with the Apple remote and the touch pad was surprisingly accurate. But didn't do much beyond setup and basic testing with it - then we stored it away. What is my customer missing? We know Siri won't work (don't think Harmony can do that either) but customer isn't concerned about that either.