I think CEDIA is like other things in life in that you get out of it what you put into it. If you're just attending a class so that you have another diploma on your office wall or so you can put the logo on your website...it won't do a damn bit of good. But if you take the time to explore other areas that Rick mentions such as networking with architects, builders and designers...it could be worthwhile. It only takes getting in with one architect or designer to make it worth it.