I use the Sony ES with a Connect in a dedicated theater, A room where they want Sonos with 5.1 In-ceilings, a room where they want the soundbar the exact width of the TV, or a large room where the Sonos Soundbar won't work. When you have a 75" panel, the playbar looks dumb underneath it. I usually will do In-walls or In-ceilings with the Sony Receiver. I could also achieve the same thing by using a lot of external parts, and a ton of programming. Sony is making all of this very easy now.