Vizio REALLY = Disruptive!!!

For a few years now the term "disruptive" has been used in business and technology reporting where the word "new" would have sufficed. We've finally got something really disruptive going on, but the Vizio IPO is the first glimmer that it's been going on for several years.

Please read Julie's "Backlash Coming? Vizio IPO Not about TVs but Mining Customer Data" at [Link: cepro.com].

Vizio has disrupted the normal way of selling TVs, and has done so on the way to infecting our homes with device usage reporting machines! Why, those sneaky a-holes!!!

Vizio's low prices have caused consumers to trade off better looking TVs for cheaper TVs that look "okay." Vizio's distribution, for years mostly (AFAIK) through Costco, has disrupted the Custom Installer's ability to stay in business by selling TVs of higher quality that have higher margins.

And it turns out that Vizio seems to have done this to establish a large base of usage monitors in peoples' homes. Every Vizio TV connected to the internet, apparently, reports on the usage patterns of the TVs to Vizio's data services company, Inscape.

"Yes, Mr. Customer, you can get a Vizio TV and you will save a bit of money. If we connect the cool internet services built into it, you will be part of a large network of households captured by Vizio to report your habits and usage. If that's an okay price for you, then... okay! Get a Vizio!"