Someone who subbed me out (to basically design and install his systems) had this problem. He saw jobs as works of artistic talent. It took me a while to convince him that 1) "art" is expensive and that 2) he needs to give his clients what they want and not what he wants. Most of them just didn't have the budget to go for the "art" systems and just wanted functionality. They didn't want $1000 HDMI cables and $2000 power systems. They wanted a $6000 system, which they would be happy with.

It comes down to listening to your clients and understanding what they want. Once you understand that, and their budget, you can decide if you have the room to demonstrate your artistic talent or something more basic that makes them happy clients.



Damon