It's all about knowing your market, maximizing profit, and giving the client what they want.



How about a comparison:


Denon AVR failure rate = 100%

Abus failure rate = 0%


I won't post the actual profit margins. But suffice it to say the Denon margin is a joke, while the Abus margin (for me) is huge.

Giving the clients what they want:

Music in many rooms, and a great "home theater room".

My business model has always been that it doesn't make sense to install a $2,000.00 pair of speakers in a dining room or kitchen, but rather some nice cost effective music in all those rooms where background music fills the need, and then going all out in the "great theater room" where the client gets some serious value and use out of there dollars spent.

So, while my competition went along eking out a living, and then folded up at the first little housing ripple, my business prospered throughout.



I'm just sayin'