Hell, I may have to borrow money to invest in that shiznit. Sorry but no one has come up with a truly competitive product in nearly 10 years. SONOS has PWNED! But I really do think they could succeed by "branching out". But it will take gobs of money.....like eleventy billion at least, to come up with something as good as their current stuff in whatever area they decide to expand into. They know how to be calculating.