Explain two of my concepts to them: art project and research project.
They probably understand art project if the wife has wanted something special built and it must look just so and they have taken it on themselves. Research project is similar but it involves even more as an incredible amount of information must be located and, more importantly to the project, an incredible amount of information must be abandoned when it is seen to be irrelevant.
These two concepts have four things in common: one cannot pin down a budget one cannot pin down a schedule the person who does the work is responsible for all choices there is huge dissatisfaction when middle steps must be abandoned
As I heard it, Tom Edison tried 6,000 things for light bulb filaments before he found one that worked. That's a research project. And all of these things were available -- and none of them were rocket science, to century-mix metaphors. They simply needed to be tried.
A good answer is easier with a clear question giving the make and model of everything. "The biggest problem in communication is the illusion that it has taken place." -- G. “Bernie” Shaw