The ID is actually a TV set designer for our client and is entirely blameless, she just didn't know better. I have no hard feelings against her at all.

We are not a Fortress dealer but contacted them in good faith that we could certainly fulfill any dealer commitments. The sales guy at Fortress told me he would be getting back to me with a quote and dealer paperwork. Within minutes I got a call from the ID who had been contacted by our competitor saying that they had been contacted by Fortress and could offer a discount.

I'll be filing an ethics grievance with CEDIA against both companies.