How did this become a discussion on importance in lighting? I can think of a hundred products the customer will appreciate if I throw it in for free. A Tivo, a DAC, appleTV, the list goes on. Seems like a silly way to promote URC lighting. These are supposed to be custom remotes. URC already sells sales tools for promoting lighting, keypads and products. Getting away from allowing us to customize the remotes to the experience the CUSTOMER wants which believe it or not sometimes doesn't include lighting should be the priority.