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Original thread:
Post 29 made on Monday March 26, 2012 at 11:04
SB Smarthomes
Super Member
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July 2007
2,634
On March 24, 2012 at 16:08, SB Smarthomes said...
I really don't do high end.  My niche seems to be doing lower end solutions for high end clients.

On March 26, 2012 at 02:49, Ernie Gilman said...
Our motto here: keeping the poor (us) poor and the rich (our clients) rich.

We are Hood Robin: we steal from ourselves and give to the rich.

It's been a really good niche for me to fill.  There's lots of wealth in this area and I have a few well established competitors that do good high-end work with Crestron and AMX.  Instead of trying to compete with them, I've been successful selling lower-end products and control solutions.

My target client is someone that can afford the best of everything, but for whatever reason they just don't care enough about the technology stuff to need the very best.

I've developed the reputation of doing top notch work for high end clients using more value priced products.  I think I'd be struggling if I was a Crestron dealer in this market competing for the $200k-$300k, but as it is I'm booked out into June.
www.sbsmarthomes.com
Santa Barbara Smarthomes


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