Since they created the iTunes Media folder and then sub folders for audiobooks, apps, music, tv shows, movies, etc. It is much better and does a pretty good job and keeping everything organized. 

I'm used to it now, but when I got my first ipod years ago, itunes wasn't as good as it is today, but was still better than Media Player IMO. 

I'm sure there are other options now that may be improved, but I really don't have any major gripes with iTunes today.