"I think their theory now is to stick it out, soon enough it won't be an issue."

I call BS too.
Bwaters the reason it wont be a problem in a minute is all the other manufacturers that play well with control system have caught up to Sonos as far as access to content. See Marantz and URC. Sonos will work its way right out of the custom channel. I am a dealer and agree it works well and is content stuffed.....but it is on its way out.