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Articles from industry trade magazines, focusing on selling strategies for the Custom Installer. Written by Chris Westfall.
Contents include:
CEPro August 2009: "How to Score with Developers" — A step by step article on how to work on major MDU projects and/or housing developments.
Custom Retailer August 2009: "Plug Into the Mainstream"
Residential Systems November 2009: "Old Business, New Game Plan" — Tips for finding business among existing clients.
Residential Systems July 2009: "The New Value Chain" — How to determine the right performance at the right price. Value engineering for custom installers.
